UAE
Pre GITEX
Press Conference
Dubai, September 26th
  • 26 editors & bloggers
  • presenting products to be introduced during Gitex
  • product demos
  • 10 Media Interviews
  • clippings: 41
 
UAE
GITEX
Shopper
Dubai, October 1st - 8th
In only 8 days:
  • 25.5K PC units sold
    (107% of plan)
  • 6.37K Print units sold
    (108% of plan)
  • 10K Plus HP stand visitors
  • 700 people in Torture Chamber
  • 102 Promoters @ HP stand, retailer stands & stores
  • successful Lhasa and Gaming Launch
  • clippings: 46
watch the video
pass: RADICAL4EVA!
UAE
GITEX
Technology Week
Dubai, October 16th - 20th
In only 5 days:
  • 145K + event visitors
  • HP coffee machine, Sprout,
    3D printing & VR Activations
  • approx $4.5M leads PC & Print
  • 3500 units PC & Print
  • clippings: 6
 
 
 
 
Turkey
OMEN by HP launch
Launch Party
Istanbul, October 27th
  • 107 participants (Gaming media, pro-gamers, YouTubers, influencers, cos-players, IT press)
  • interviews with GM Filiz Akdede
  • Virtual Reality competition
  • product demos
  • social media contest through Tweet-wall
League of Legends Tournament
Istanbul, October 29th
  • 256 teams with 1280 members
  • 15 days competition to get to finals
  • 25K online watch on Twitch
  • 400K reach on Facebook & Twitter
  • 95K website news reached
watch the video
watch the video
 
 
       
Africa, Nigeria
Spectre Launch
Lagos, October 6th
  • 210 VIP guests (press, influencers, celebrities, top professionals & executives)
  • 3 TV channels coverage
  • 10.7K event coverage views
  • 69 newspaper clippings & articles
  • 104 Social Media & Digital clippings
  • 30 units sold in only 2 weeks
    (40 shipped)
Turkey
Lhasa Campaign
October 4th - 23rd
Shopping mall & instore activation:
  • during BTS period
  • #smallbutirreplaceable photo contest
  • FSDU stands in 3 Teknosa stores
Social media activation:
  • 3 influencers (Pucca, Osman & Asli) created & promoted videos about Lhasa
  • 72.3K views in YouTube & Snapchat
  • 19.6K likes in FB, Twitter & Instagram
  • photo contest- Lhasa as a gift

    1200 units sold in Q416
Greece
Lhasa Launch
October 4th - 31st
Social Media Campaign:
  • Unboxholics Youtube video & contest
    Reach: 509.377
  • Mary Sinatsaki: Youtube video creation and promotion
    Reach: 329.837
Media Coverage:
  • Press release on October 4th
  • 36 articles written
In-store October Promo:
  • Promo team in 9 stores
  • weekly contest

    501 units sold in Q416
see the photos
watch the video
watch video 2
watch video 1
watch video 1
watch video 2
 
 
       
Turkey
Mobility Formula 1 Events
Istanbul, October 19th - 20th 
  • Mid-market & CEP Customers
  • 55 participants
  • collaboration with Porsche Driving Center
  • $13M PC Leads Generated
  • $5.4M Print Leads Generated
watch the video
Turkey
Autodesk University Extention
Istanbul, October 6th 
  • 1500 participants (Autodesk end-users & partners)
  • MGO: $100K
  • MIO: $200K
 
RSA
PURCO SA
Annual Conference
October 26th -28th
  • Higher Educational sector
  • showcasing PC Education Solutions
  • TAM: $14M of which estimated 50% was HP share
 
 
       
RSA
HP Print Security Event
Cape Town’s Robben Island,
October 10th – 11th
  • focusing on Security
  • 6 companies attended
  • 1st day : partner day
  • 2nd day: customer day
  • $36M long term opportunities

 
Africa, Ivory Coast
Customer
HP PageWide Launch
Abidjan, October 13th
  • introduce PageWide new line-up and features
  • 42 top customers (from ministries, banks, telecom and insurance sector)
 
 
Africa, Morocco
ACF Customer Training
Rabat, October 20th 
  • 44 customers (ministries, banks & Telco, Morocco & Algeria)
  • $520K Printing HW to be booked in Q1-Q2 FY17
  • $430K Supplies to be booked in Q1 FY17
  • opportunities tagged in SFDC: $421K Printing HW & $185K Supplies already booked in Q4 FY16