Turkey
HP Street Fashion Project
Istanbul, August
  • photos shot by fashion photographers
  • brand new Instagram channel
  • print advertorials
  • press and VIP launch event
  • project covered by CNN Turk TV
  • 200 photos
  • 7.2k followers
  • 8.2k likes
watch the news on CNN
watch the video
 
Africa
Spectre PR Launch
Nairobi, July 31st
  • 95+ guests in total
  • 42 media, bloggers, influencers & customers
  • real time posting in social media
watch the video
 
Saudi Arabia
Co-op with Harvey Nichols for Premium
Riyadh, August
  • 2 weeks extension
 
 
 
Saudi Arabia
Ink Advantage Retail Activation
Riyadh - Jeddah - Al Khobar, July
Activation in 13 stores: Units sold in 3 weeks:
  • 10 promoters in Jarir
  • 3 promoters in Extra
  • Jarir 1400 units
  • Extra 250 units
 
RSA
HP Mystery Box
Cape Town - Durban - Johannesburg, July
  • purchase any HP OJ Pro or HP DJ & win a prize from HP Mystery Box
    activation in 7 stores
  • live demos
  • 137 units in June 190 units in July : 39% increase MoM
 
 
     
RSA
Education Workshop
HP Customer Executive Briefing Centre
Palo Alto, July 16th - 22nd
  • 9 representatives
    (Department of Basic Education, Department of Telecoms and Postal Services, Nelson Mandela Metropolitan University & IT Master partner)
  • presentation of tailor-made solution
  • next steps:
    - signing of RSA MoU 
    - engagement to implement HP LIFE
Turkey
Value Partner Event
Prince Islands, August 5th
 
  • first RPOS ppt
  • 63 participants from 26 partners
  • 20% expected revenue increase through these partners
 
 
watch the video
 
     
RSA
HP Customer & Partner Woman's Day Charity Event
Johannesburg, August 5th
see the photos
Turkey
Mobility Customer Events
HP Customer Executive Briefing Centre
Istanbul, August 3rd & 24th
 
  • introduced Elite x3, Elite x2 1012, Elite series
  • 68 participants from 38 customers
  • invited through partner Coretek & partner Arti Arti
  • $550K sales opportunities generated
 
 
 
       
RoME
PageWide Launch,
Media Round Table
Dubai, May
  • max 10 attendees
  • live demos
  • real time posting in social media
 
RSA
PageWide Launch
Cape Town, July 19th
 
  • 87 attendees
  • live demos
 
Greece
PageWide
Summer Event
Athens, July 12th
  • 14 partners & 19 customers
  • case study: Interview of “Diana Shipping” IT director on PageWide fleet
 
 
       
French Africa
Partner Ramadan Iftar - PageWide Launch
Morocco & Tunisia,
June 20
th & 23rd
  • introducing new HP PageWide printers 
  • 60 partners in Morocco
  • 48 partners in Tunisia
  • live demos
 
Turkey
Mid-market Customer Event
Sedef Island, August 4th
  • 16 participants from 11 customers
  • mainly IT managers
  • PW product series & MPS focus
  • $3.5M potential Printing IT purchase (according to evaluation forms)
watch the video
RoME
Summer Surprises & Supplies Limited Edition Stand
Dubai, June
  • IA Premium Window display
  • Supplies bundles
  • 5000 units sold in 1 month